Our technological tools have allowed us to be more collaborative, increase efficiencies, powered innovation, and allowed us to tap into information and knowledge at record speeds and levels. At the same time, those devices and technologies have given rise to a collective sense of distraction among its users, provided constant interruption, and replaced strong relational bonds with weak ties. It has also contributed to record levels of disengagement and low trust in the workplace.
In his newest book, Back to Human—How Great Leaders Create Connection in the Age of Isolation, Dan Schawbel details how technology is isolating us at work, and he provides a road map for how we can develop more human-focused workplaces by fostering connected relationships on a personal, team, and organizational level.
In order to develop a connected and engaged workforce, Schawbel recommends leaders focus on four factors: happiness, belonging, purpose, and trust. Research has shown that employees who consider themselves happy at work are more likely to refer new candidates to the company, brag about the organization online, work harder, and are less likely to jump ship. Schawbel cites the research by Shawn Achor, author of The Happiness Advantage, who found that happy employees have an average of 31% higher productivity, 37% higher sales, and are three times more creative. Simple acts of kindness, getting to know employees on a personal level, and helping employees with work-life balance are all ways to increase happiness.
Engaged employees also feel a sense of belonging to the organization. Humans are pack animals, and we like to be affiliated with organizations that appreciate our contributions and share our sense of values. So often we get focused on strategies and goals that we forget to develop a sense of community in our workplace. Studies have shown that when employees feel a lack of belonging, depression is more common, problem-solving skills deteriorate, and effectiveness on the job declines. Schawbel says leaders can foster belonging by scheduling social events, having team lunches, and creating an environment where people feel free to share information about their personal lives.
Purpose is the third element of engagement that Schawbel suggests leaders focus on. When you have a purpose, you feel that you matter and that you are contributing to something larger than yourself. Having a clear purpose provides energy and direction, and it’s the fuel that keeps you going when life is busy and challenging. The tips Schawbel offers for creating purpose include helping people connect their work to the benefit it provides your customers. Bring in a customer who has been personally affected by your team’s work so they can hear and see the difference they are making. Another strategy for creating purpose is help employees understand the why of their work and how it supports your organization, customers, or the world at large.
Finally, the fourth element of an engaged workforce is trust. Many leaders think by virtue of them being the boss they are trusted by their employees. Wrong. It’s not the employee’s job to give trust; it’s the leader’s to earn it. Establishing authentic, caring, and appropriately vulnerable relationships is a primary way leaders build trust with their team. You can be a technical genius at your job, honest as the day is long, and follow-through on your commitments every time, but if you don’t show any sense of personal care or connection with your team, they will always keep you at arm’s length. Trusted leaders behave in ways that demonstrate the four elements of trust, and when employees see their leaders have their best interests in mind, they will not only trust them, but will pledge their loyalty and commitment as well.
Schawbel makes the point that technology isn’t all bad, but we should be more human and less machine. If we want a workplace where people engage their hearts and minds, and trust their peers and leaders, then we need to leverage technology to develop more human relationships of substance rather than connections of convenience.