As I have in years past, I was able to catch-up with Santa Claus for an exclusive one-on-one interview. The jolly old man was kind enough to take a break from his final preparations on Christmas Eve to answer my questions about what makes him such a great leader. During our conversation, I learned that Santa believes trustworthiness is the number one key to his success, and he builds trust through four primary ways. Below is an excerpt of our conversation.
Me: Hello Santa. It’s a pleasure to see you once again. Thank you for taking the time to meet with me. I know you’re quite busy.
Santa: Hi Randy! It’s my pleasure to spend some time with you. I feel it’s the least I can do, considering all those years you spent on the “naughty” list as a child. Ha! You know I’m just pulling your leg.
Me: I love your sense of humor Santa! You of all people know how close I actually was to being on the naughty list. Thanks for the grace you showed. I know you’re busy, so let’s get right to it. What makes you such a great leader?
Santa: Well, leadership involves many things, but I would say the biggest key to my success has been being trustworthy.
Me: That’s music to my ears, Santa. You know how important I think trust is to effective leadership. Tell me more about what makes you so trustworthy.
Santa: I think there are four main things that make me trustworthy. First, it’s because I’m able. There’s a lot of moving pieces to this Santa gig, and I’ve had to develop the skills necessary to perform the job. I’ve mastered logistics, organization, sleigh-driving, reindeer development, elf management, toy production, and a host of other things. People trust me because they believe I know my stuff. And I do!
Me: No one knows santa-ing more than you, that’s for sure! What else makes you trustworthy?
Santa: A second aspect of my trustworthiness is that I’m believable. If I’m going to judge which children have been naughty and which have been nice, then I have to be above reproach myself. Nothing is more important to me than acting with integrity. I say what I mean, and I mean what I say. I’m honest, stick to my values, and walk the talk.
Me: I couldn’t agree more, Santa. When I think of you, I have full confidence that you will always do the right thing. No one ever questions your judgment because you’ve been so consistent and steady in your behavior. You said there were four things that make you trustworthy. What are the other two?
Santa: The third factor that makes me trustworthy is that I’m connected with others through caring relationships. Children around the world know that I care about them deeply. I love all children, even the ones who find themselves on the naughty list (which between you and me, there are actually very few that ever appear on that list). All the elves at the North Pole know that I care about them as well. I make it a point to learn the first name and position of every elf on my team, and I frequently walk the shop floor to chat with them and connect on a personal level. It’s one of the most enjoyable aspects of my job.
Me: The love you have for the children of the world is evidenced by the joy you personify and the joy you give to others. What’s the fourth element of trustworthiness?
Santa: The fourth element that makes me trustworthy is that I’m dependable. Above all, I’m counted on to deliver presents around the world on Christmas Eve. A R O U N D T H E W O R L D (Santa says in a slow, drawn out manner). Can you recall a Christmas where I haven’t delivered? No, you can’t. All the children are depending on me and I’d never let them down. If I say I’m going to do something, by golly, I do it!
Me: That makes perfect sense Santa. You are trustworthy because you’re able, you have the skills needed to do your job well. You’re believable because you act with integrity. You’re connected with people on a real, authentic basis. And you’re dependable; you can be counted on to do what you say you’re going to do. Now that I think about it, the first letter of those four words form the acronym ABCD. The ABCDs of trust!
Santa: That’s right! The ABCDs of trust. It’s the alphabet or language of trust, isn’t it?!
Me: It sure is! I would also argue that it’s also the language of leadership. You can’t sustain long-term, effective leadership if you aren’t trustworthy. I think you’re one of the best examples of that truth.
Santa: Thank you, Randy. I’m humbled by your compliments. It truly is a team effort between me, Mrs. Claus, and all the elves on our team. Teamwork makes the dream work! By the way, all the sports stars and coaches today stole that line from me!
Me: Ha! You’re the best Santa. I know you have to be running. You’ve got a long night ahead of you. Thanks for spending time with me.
Santa: You’re welcome! Merry Christmas to all, and to all a good night!