If you ask organizational leaders to name their top five challenges, there’s a good chance that retaining key talent will be on the list. Every person and role in your organization is important, but there are mission critical jobs and high performers that contribute substantially more to your bottom line success and it’s those people you can least afford to lose.
The U.S. Bureau of Labor Statistics reports an increasing trend in voluntary turnover and the rate of unemployment for people with college degrees is about half the national unemployment rate and is decreasing. There is expected to be an ongoing talent shortage well into the next decade as Baby Boomers retire, technology and job specialization increase, global competition for talent rises, and education systems struggle to keep up with the demands of business.
Not only is competition for talent going to increase, the Hay Group reports that 20% of employees plan to look for a new job in the next two years and another 20% plan to leave within the next five years. The reasons cited for jumping ship? Of course the chance to make more money somewhere else is always high on the list, but there is a growing discontent among the workforce after years of low to no pay increases, increased pressure to “do more with less,” and low levels of trust with organizational leaders who have shown little to no regard for their employees.
Building and nurturing high-trust relationships with key talent is essential for keeping them on your team. Here’s three tips to help you build trust and retain talent:
1. Learn the skill of building trust – Yes, you can learn to build trust. Most people don’t give much thought to building trust. They think it “just happens” over time like some sort of relationship osmosis. The fact is that trust is built through the use of very specific behaviors and if you incorporate those behaviors into your leadership practices you will have high-trust relationships.
2. Foster a culture of engagement – High performers are more willing to stay in jobs and organizations where their needs for autonomy, relatedness, and competence are being met. All people, especially your top talent, thrive on being in control of achieving their goals. They want to continue to develop their competence and expertise and establish meaningful relationships with team members.
3. Ask them to stay – Unfortunately, most leaders don’t ask their top performers to stay until they’ve submitted their resignation and are walking out the door. You can build trust with your key talent by engaging in courageous career conversations. Ask your top people what it will take to keep them in your organization and try to find creative ways to provide them opportunities for growth, learning, or expanded responsibilities.
Managing high performers can be just as challenging, if not more so, than managing poor performers. In most cases of poor performance, you can identify specific job skills or personal attributes that need to be improved and put a plan in place to work on those specific issues. When it comes to high performers, you’re constantly having to be creative and find new ways to keep them engaged and growing which can be absolutely exhausting!
Regardless of whatever talent management and retention strategies you employ, building a foundation of trust is critical to the success of keeping your best performers. You can choose to build trust today or lose talent tomorrow.