4 Critical Needs of Employees During Coronavirus Lockdown

4 Basic Human Needs for Engagement

Thanks to Tanmay Vora at QAspire.com for the sketchnote

Now, more than ever, people need leaders to step up and lead from the heart.

The coronavirus pandemic has turned our world upside down, and people are looking to their leaders for direction on how to move forward when it seems like life has ground to a halt. Sheltering in place and social distancing may be effective strategies for slowing the spread of coronavirus, but they can be recipes for disaster by creating isolation, fear, and loneliness. Millions of workers have been told to work remotely, often with little training on how to do so effectively. That leads to a loss of productivity, frustration, low morale, and disengagement.

In order to be fully engaged and bring our best selves to work, there are four basic human needs that must be met. Meeting these needs has become even more critically important during this time of uncertainty and change, and if we lose sight of them, we run the risk of losing our best people.

In conducting over 19,000 exit interviews of employees who voluntarily left their jobs, Leigh Branham, author of The 7 Hidden Reasons Employees Leave, identified four basic needs that weren’t being met that started people on the path to disengagement and ultimately quitting a job.

The Need for Trust — The number one priority for any leader is to build trust with his/her team members. Trust is the foundation of any successful relationship, and in the workplace it’s a non-negotiable if leaders desire to tap into the full effort and passion of their employees. Employees won’t give you their best if they don’t believe you have their best interests in mind. They will shy away from taking risks or making themselves vulnerable if they don’t feel safe and trusted. They expect company leadership to deliver on their promises, to be honest and open in communication, to invest in them, and to treat them fairly. The ABCD Trust Model is a helpful tool for leaders to understand what it means to be trustworthy and build trust with others.

The Need to Have Hope — I’ve had the privilege of meeting football legend Rosey Grier, a member of the “Fearsome Foursome” when he played with the Los Angeles Rams, and now a Christian minister and inspirational speaker. He said something I’ve never forgotten. When speaking about his work with inner city youth in Los Angeles, Rosey said “Leaders aren’t dealers of dope, they are dealers of hope!” So true…leaders are dealers of hope. We need to instill a sense of hope in the people we lead. Our people need to believe they will be able to grow, develop their skills, and have the opportunity for advancement or career progress. It’s our job as leaders to foster that hope and support our employees in their growth.

The Need to Feel a Sense of Worth — Despite its struggles and challenges, work is an intrinsically rewarding experience for people. We derive a tremendous amount of self-worth from our work, whether it’s something we’re employed to do or whether we volunteer our time and effort. Employees have a need to feel confident that if they work hard, do their best, and demonstrate commitment and make meaningful contributions, they will be recognized and rewarded appropriately.

The Need to Feel Competent — Employees need to be matched in jobs where their talents align with the challenges of the work. If the work is too simple, then it’s easy for people to lose interest and become disengaged. If the employee is in over his/her head and the work is too challenging, it can lead to discouragement and frustration. Leaders are on a constant quest to find ways to place employees in that sweet spot where they are challenged at just the right level. But it’s not all on the shoulders of leaders to do this work. Employees need to take responsibility for their own development and learn how to manage their motivational outlooks.

These four needs – trust, hope, sense of worth, and competence – aren’t just needed during the coronavirus lockdown. They’re needed each and every day. Unfortunately, too many people show up to work each day and check their expectation for these needs at the door. They don’t think of work as a place where they should experience fulfillment. Isn’t that sad? If there is one good thing to come out of this global pandemic, I hope it’s the renewed focus that leaders have on the value of their people. Most business leaders spout the cliche that “people are our most valuable asset.” Well, now is the time to put the money where your mouth is. What are you doing to meet these basic human needs of employees during this unprecedented time?

One Comment on “4 Critical Needs of Employees During Coronavirus Lockdown

  1. Pingback: Here's an array of helpful insights and information for communicators about COVID-19 - Cutting Edge PR Insights

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