Now, more than ever, leaders need to decisively and powerfully nurture trust in the workplace. Although much of what it takes to build trust is common sense, it’s not always common practice. In this short video, I share 10 practical ways leaders can immediately build trust with their teams and organizations.
When it comes to trustworthiness, being just OK is not OK.
You may have seen any number of AT&T’s “just OK is not OK” series of commercials touting their wireless network. Well, I’m a fan of creative and funny TV commercials, and the first time I saw one of these I immediately saw the connection to trust.
People form perceptions of our trustworthiness based on our behavior. Acting in trustworthy ways creates the condition of trust in our relationships. When you look at what makes people trustworthy, you find they are:
Able: Being able is about demonstrating competence. Able people have the expertise, training, and qualifications to perform well in their roles. They also have a track record of success as they demonstrate the ability to consistently achieve goals. Able people are skilled at facilitating work getting done in the organization. They develop credible project plans, systems, and processes that help team members accomplish their goals.
Believable: A believable person acts with integrity by dealing with others in an honest fashion; e.g., keeping promises, not lying or stretching the truth, not gossiping, etc. Believable people have a clear set of values. They communicate these values to others and use them consistently as a model for their behavior: they walk the talk. Finally, treating people fairly and equitably is a key characteristic of a believable person.
Connected: Connected people show care and concern for people, which builds trust and helps create an engaging work environment. People can create a sense of connection by openly sharing information about themselves and the organization and by trusting others to use that information responsibly. Connected people also build trust by having a people-first mentality and building rapport with others. Taking an interest in people as individuals, not nameless workers, shows that these people value and respect their colleagues.
Dependable: Being dependable and maintaining reliability is the fourth element of trustworthiness. One of the quickest ways people erode trust is by not following through on commitments. Conversely, those who do what they say they are going to do earn a reputation of being consistent and trustworthy. Maintaining reliability requires people to be organized so that they can follow through on commitments, be on time for appointments and meetings, and get back to people in a timely fashion. Dependable people also hold themselves and others accountable for following through on commitments and taking responsibility for their work.
Growing in trustworthiness is a journey, not a destination. You never reach the point where you can say you are fully trustworthy. Trust in relationships is a living organism, constantly interacting with and adjusting to the dynamics of the situation and individuals involved. In order for trust to flourish, it’s important to behave in ways that demonstrate you are able, believable, connected, and dependable.
When it comes to trustworthiness, being just OK is not OK.
Trust is the absolute, without a doubt, most important ingredient for a successful relationship, especially for leaders. Unfortunately, though, most leaders don’t give much thought to trust until it’s been broken, and that’s the worst time to realize its importance.
According to a study by Tolero Solutions, 45% of employees say lack of trust in leadership is the biggest issue impacting work performance. A 2015 study titled Building Workplace Trust reported that only 40% of employees have a high level of trust in their management and organization, and 25% reported lower levels of trust in those two groups than they did two years before.
Many leaders think trust “just happens,” like some sort of relationship osmosis. These people often understand trust is important, but they don’t know what it takes to have their people perceive them as being trustworthy. There are four elements of trust in a relationship. Leaders demonstrate their trustworthiness when they are:
Able—Leaders demonstrate competence by having the knowledge, skills, and expertise for their roles. They achieve goals consistently and develop a track record of success. They show good planning and problem solving skills and they make sound, informed decisions. Their people trust their competence.
Believable—Leaders act with integrity when they tell the truth, keep confidences, and admit their mistakes. They walk the talk by acting in ways congruent with their personal values and those of the organization. They treat people equitably and ethically and ensure that rules are fairly applied to all members of the team.
Connected—Trustworthy leaders care about others. They are kind, compassionate, and concerned with others’ well-being. They readily share information about themselves and the organization. Being a good listener, seeking feedback, and incorporating the ideas of others into decisions are behaviors of a connected leader who cares about people.
Dependable—People trust leaders who honor their commitments. DWYSYWD—doing what you say you will do is a hallmark of dependable leaders. They do this by establishing clear priorities, keeping promises and holding themselves and others accountable. Dependable leaders are punctual, adhere to organizational policies and procedures, and respond flexibly to others with the appropriate direction and support.
Trust enables cooperation, encourages information sharing, and increases openness and mutual acceptance. It creates a culture of safety that leads to greater innovation and appropriate risk-taking. Trust also paves the way for unleashing employee engagement. A 2016 study we conducted showed leader trustworthiness is highly correlated to the five key intentions that drive employee work passion: discretionary effort, intent to perform, intent to endorse, intent to remain, and organizational citizenship.
Building trust is a skill that can be developed. You can learn how to become more trustworthy by being able, believable, connected, and dependable in your relationships, and therefore more trusted by your employees. Trust doesn’t happen by accident. YOU make it happen.
“We’re re-evaluating all of our vendor relationships.” Oomph! It felt like a punch to the gut when our client uttered those words, especially the “v” word. For several years this organization had been one of our top 5 clients, and now this new client contact was replacing our previous partner with whom we had a trusted and successful relationship. He clearly had a new strategy that didn’t involve us and was looking to move his business elsewhere. Despite our best efforts, over the course of the next 18 months our business with this client evaporated.
How did we move so quickly from being viewed as a trusted partner with this client to a vendor who could easily be replaced? It had nothing to do with the quality of our products and services, our price, or our capabilities as an organization. It had everything to do with the level of trust in the relationship with our new client contact.
We had developed an extremely high level of trust with our original sponsor. She viewed us as a trusted advisor who looked out for her best interests. She knew that our primary aim was to help her succeed, not just to sell products and services. We collaborated on projects together, learned from each other, and were vested in creating win-win solutions.
This level of commitment was reflected in the language we used when speaking about each other. She was our client – a person who uses the professional advice of another – and we were her partner – a person in a relationship where each has equal status. Our new client contact clearly viewed us as a vendor– a person who sells something.
So how you do create a relationship with your clients that transforms them from thinking of you as a vendor to one of a partner? I believe you have to build a solid foundation of trust and you do that by being:
- Able – Competence in your role is a prerequisite for building trust with clients. Do you know the details of your products and services inside and out? Do you know the business challenges your client faces and how your organization can help them be more successful? Clients value and trust the advice of competent professionals who have a track record of success and have taken the time to thoroughly understand their needs.
- Believable – Are you a person of integrity? Do you admit mistakes and take ownership, or do you make excuses and shift blame? Clients want partners that act ethically, responsibly, and place their needs ahead of your own. Sometimes being a person of integrity means telling the client “no.” Trusted partners are willing to be honest with their clients and advise them when they can’t provide the best solution the client needs. Trusted partners look for creative ways to help the client address their issues and find solutions to problems that may or may not involve their own products and services.
- Connected – No one cares how much you know, until they know how much you care. You can be the most competent professional around, but if you don’t establish a personal connection with your clients, your efforts at building trust will be limited. Trusted partners know their clients as people, not just business associates. Get to know your clients by being genuine, authentic, and demonstrating care and concern.
- Dependable – Simply following through on your commitments to clients goes a long way in building a trusted partnership. Maintaining reliability with clients involves having an organized approach to your work, only making promises you can keep, and doing what you say you will do. One of the quickest ways to erode trust with clients is to over-promise and under-deliver.
Trust is the key ingredient that allows you to move your client relationships from one of being a vendor to that of a trusted partner, and it starts with learning the ABCD’s of trust: Able, Believable, Connected, and Dependable.
Feeling like a shadow of your former self? Is there a lack of emotional connection in your relationships? Do you find others not sharing important information with you or excluding you from activities? If so, you might be suffering from Low T. Don’t worry, you’re not alone. Millions of well-intentioned leaders experience Low T at some point in their career. It’s a treatable condition but it requires leaders to understand the causes Low T and how to avoid them.
Causes of Low T
Trust is an essential ingredient in healthy relationships and organizations. It allows people to collaborate wholeheartedly with one another, take risks and innovate, and devote their discretionary energy to the organization. However, there are certain behaviors and characteristics of people who experience Low T in the workplace.
- Taking credit for other people’s work
- Not accepting responsibility
- Being unreliable
- Not following through on commitments
- Lying, cheating
- Gossiping or spreading rumors
- Hoarding information
- Not recognizing or rewarding good performance
Treating Low T
Reversing Low T requires understanding the four elements of trust and using behaviors that align with those elements. The four elements of trust can be represented by the acronym ABCD.
Able – Demonstrate Competence. Leaders show they are able when they have the expertise needed for their job. They consistently achieve results and facilitate work getting done in the organization. Demonstrating competence inspires others to have confidence and trust in you.
Believable – Act with Integrity. Trustworthy leaders are honest with others. They behave in a manner consistent with their stated values, apply company policies fairly, and treat people equitably. “Walking the talk” is essential in building trust in relationships.
Connected – Care About Others. Being connected means focusing on people, having good communication skills, and recognizing the contributions of others. Caring about others builds trust because people don’t care how much you know until they know how much you care.
Dependable – Honor Commitments. Dependable leaders are reliable and consistent. They respond timely to requests and hold themselves and others accountable. Not doing what you say you will do quickly erodes trust with others.
Do You Have Low T?
Think of the ABCDs as the language of trust. The more leaders focus on learning the language of trust, the more trustworthy they will become, the more trust they will earn from others, and the more our organizations will embody the ideals of trust. Download this free e-book to see if you are suffering from Low T.
Don’t Settle for Leading with Low T
Too many leaders settle for leading with Low T because they don’t understand how trust is actually formed in relationships. Trust doesn’t “just happen,” as if through some sort of relationship osmosis. Trust is built over a period of time through the intentional use of trust-forming behaviors. Good leaders focus on using trust-building behaviors and avoid using behaviors that erode trust.
Virtually everyone agrees that trust is a vital ingredient for healthy and successful relationships. Unfortunately, most people don’t think about trust until it’s been broken. That’s the worse time to realize its importance because by then it may be too late to fix the damage that’s been done. Instead of leaving trust to chance, we need to have an intentional focus on proactively building it. When our attention is focused on a specific goal, our energy will flow in that direction to help us accomplish it. There are three truths about trust we should keep in mind as we strive to build high-trust relationships.
Trust is a skill—Trust doesn’t “just happen.” It’s a skill that can be learned and developed through intentional effort. In order to do so, it’s helpful to have a framework of what comprises trust in a relationship. In our Building Trust training program, the ABCD Trust Model is used to represent the four elements of trust. Trust is built in a relationship when you are Able, Believable, Connected, and Dependable. Able people are trusted because they are competent in what they do. They have the knowledge, skills, and abilities to perform well in their roles. The second element of trust is Believable, which is acting with integrity. You are Believable when you behave in alignment with your values and those of the organization, are honest, ethical, and fair in your dealings with others. Connected people build trust because they develop rapport with others, are good communicators, and have the best interests of others in mind. Finally, Dependable people do what they say they will do, are accountable, and responsive to others.
Trust drives results—Trust isn’t just a “soft” interpersonal skill that fills our relationships with warm fuzzies, unicorns, and rainbows. Trust drives bottom-line results in organizations. The Great Place to Work Institute has shown that high-trust organizations have 50% lower turnover than low-trust organizations, and employees who trust their leaders perform 20% better and are 87% less likely to leave the organization. Our own research has shown that people who trust their leaders intend to perform at higher levels, use their discretionary energy to benefit the organization, remain with the organization, endorse the organization as a good place to work, and be a good organizational citizen.
Trust begins with you—Without risk, there’s no need for trust. Trust and risk go hand in hand. In order for trust to develop, someone has to be the first to extend it. It’s been said that the best way to see if someone is trustworthy is to trust them. Someone has to make the first move and I advocate that each of us needs to take the responsibility to extend trust to others. When we do so, we open the door for others to prove themselves trustworthy and reciprocate by extending trust to us. It’s a virtuous cycle that reinforces itself.
Building trust is like raising plants in a garden. You have to plant the seeds, feed them, nurture their development, and regularly tend the garden. The same is true in our relationships. You have to plant the seeds of trust, feed them, and nurture their development. You may not see results immediately, but over time you’ll see the level of trust grow and one day will reap the rewards of having high-trust relationships.
A trustworthy politician…some might say, “Is there such a thing?” Listening to the rhetoric of this year’s presidential election would make one think neither of the two major party candidates has a trustworthy bone in their body. But trust isn’t an “all or nothing” proposition. Very few people are unequivocally trustworthy or untrustworthy in every aspect of their behavior. We all make mistakes and act in ways that erode other’s trust, but by and large, I think most people strive to be trustworthy the majority of the time.
The definitive way to judge someone’s trustworthiness is to observe their behavior over time. Does the person consistently act in ways that build trust with others or are they inconsistent and unpredictable in their behavioral patterns? When examining a person’s behavior to assess their trustworthiness, there are four factors to consider: Ability, Believability, Connectedness, and Dependability. I call these the ABCD’s of trust.
- Ability—Does the person demonstrate competence in their given role or function? Do they have the skills, expertise, and track record of success that gives you confidence in their abilities? We trust competent people because they have good planning, problem-solving, and decision-making skills. They know how to get the job done and how to do it right.
- Believability—A believable person acts with integrity. You can believe this person because he/she not only talks the talk, but walks the walk. A believable person is honest, credible, authentic, and owns up to their mistakes when they happen. Believable people are also fair in their dealings with others. They treat people equitably and ethically and don’t bend the rules by playing favorites.
- Connectedness—A connected person demonstrates trustworthiness by caring about people. They are kind, compassionate, and concerned with the well-being of others. They are also open communicators. They readily share information, are receptive to feedback, and listen well. Connected people build rapport with others and promote a sense of connection and harmony, not divisiveness and rancor.
- Dependability—A trustworthy person is dependable. They honor their commitments by being reliable. If they say they are going to do something, they do it. A dependable person builds trust by holding him/herself accountable, and if they lead others, holding their team members accountable as well. Dependable people are also responsive. They anticipate others’ needs and flexibly respond to the situation at hand.
I like to think of the ABCD’s as the language of trust. When a person’s behavior shows they are able, believable, connected, and dependable, they are communicating to me they are trustworthy. I know I can extend my trust to them with a reasonable expectation they won’t let me down.
As you head to the polls tomorrow to cast your vote in local, state, and national elections, consider the trustworthiness of the candidates by examining their ability, believability, connectedness, and dependability.
Habits…we all have them, don’t we? Some are good for us and help us live healthier and happier lives. Others aren’t so good and they cause us pain, guilt, and turmoil. Hopefully the good outweigh the bad.
As the definition above illustrates, habits are something that can be learned, and that’s important when it comes to being a trustworthy leader. Most people assume trust “just happens,” but that’s false. Trust is built through the use of very specific behaviors that anyone can learn and master over time. Trustworthiness can, and should, become a habit.
First we make our habits, and then our habits make us.
My fellow trust activist, John Blakey, has recently published The Trusted Executive—Nine leadership habits that inspire results, relationships, and reputation. His book is a road-map that can help anyone develop the habit of trustworthiness. Built around the three pillars of trust—ability, integrity, and benevolence—John outlines nine habits of trustworthiness.
The Habits of Ability
- Choosing to deliver—People trust you when you have a track record of success. That means you follow through on your commitments and deliver results. Be sure you only make commitments you can keep and be careful of using the “P” word—promise. If you promise to do something, make sure you do it. Breaking a promise is one of the quickest ways to erode people’s trust.
- Choosing to coach—The number one priority of a sports coach is to help players maximize their abilities and achieve success. When leaders develop the habit of acting like a coach they put the needs of their people ahead of their own. Your job as a leader is plain and simple—help your people succeed.
- Choosing to be consistent—Predictable and consistent behavior is essential for being a trustworthy leader. Your people trust you when they can rely on you to act, and react, in a consistent manner. Wild swings of behavior lead people to be on edge and behaving inconsistently will cause your people to hold back on giving you their all because they aren’t sure how you’ll react when they encounter difficulties.
The Habits of Integrity
- Choosing the be honest—Honesty is the foundation of integrity. It means you tell the truth, admit mistakes, and make ethical decisions. If people can’t trust your word they find it hard to trust anything else about you.
- Choosing to be open—Trustworthy leaders share information in an open and transparent fashion. They keep their team members informed so they can make responsible decisions because without information people are shooting in the dark.
- Choosing to be humble—Trustworthy leaders are humble leaders. Humbleness doesn’t mean meekness; humbleness is strength under control. Leading with humility means you consider the needs of your people more important than your own.
The Habits of Benevolence
- Choosing to evangelize—Blakey advocates that leaders need to be evangelists who spread the good news of all the great things happening in their organizations. Bad news travels like wildfire and trustworthy leaders keep their people focused on the vision and goals of the organization.
- Choosing to be brave—Leadership is not for the faint of heart. Leaders have to make tough decisions, often in uncertain conditions with sparse information. Trustworthy leaders demonstrate bravery by making decisions in alignment with their values and those of the organization.
- Choosing to be kind—Kindness should not be underestimated when it comes to building trust. Extending common courtesies, praising and recognizing team members, and building personal rapport are all ways leaders demonstrate kindness.
Leaders don’t become trustworthy by accident. They learn the behaviors of trust and practice them over a period of time to the point where they become habits. Developing these nine habits will help you become the kind of leader your people not only desire but deserve.
I recently stopped at Starbucks to get my morning jolt of caffeine on the way into the office. As I was sitting at my desk waiting for my computer to finish booting up (and wait, and wait, and wait….hey, I.T., I need a new computer!), I noticed a printed message on the side of the coffee cup. It read:
Our Barista Promise
Love your beverage or let us know. We’ll always make it right.
Now, I’m not sure how long Starbucks has been printing that message on their coffee cups. Frankly, I don’t often take the time to remove the heat shield (or whatever that protective sleeve is called that keeps us from getting 3rd degree burns on our hands) to read what’s on the cup. But for some reason on this particular day the message struck me.
The “P” word: Promise. That’s a heavy-duty word. And it shouldn’t be used lightly.
I learned a long time ago, first in parenting and then in leadership, to use the “P” word sparingly and only if I knew I could truly fulfill the commitment. Anyone who is a parent has probably encountered a time where you made a somewhat casual or flippant “promise”—“Sure, Johnny, I promise we’ll go to the beach next weekend”—only for it to not happen. What is the first thing the child says when you don’t deliver? “But you promised!”
As far as Starbucks goes, in my experience they keep their promise. If you don’t like your drink then they’ll remake it or make you a different one. My son’s girlfriend works at Starbucks and I hear the horror stories of how difficult some customers can be when they are holding the company to their promise.
So, what does this have to do with leadership? Well, it’s pretty simple: What is your leadership promise? What is it your people can expect from you or count on you to do no matter what?
Here are some possibilities I think would be good starting points:
My leadership promise to you…
- I will always listen to your viewpoint with an open mind.
- I will strive to be equitable and ethical in all of my decisions.
- I will never belittle or demean you.
- I will not hold you back from other job, promotion, or growth opportunities.
- I will be trustworthy.
- I will be honest.
- I will care about you as a person, beyond just an employee showing up to do a job.
- I will give you the direction and support you need to do good work.
- I will make time to talk with you on a regular basis.
Those examples may or may not ring true for you. The point is, you need to be clear on your leadership promise(s), because even if you aren’t, your team members have ascribed them to you based on your past behavior. You are setting yourself up to break trust with your followers if their perception of your leadership promise doesn’t align with your own.
When developing your leadership promise, consider the following:
- What are your non-negotiables as a leader? What values, responsibilities, or priorities will you never compromise?
- In what realms of your leadership are you willing to have people call you out if you don’t deliver?
- What is your comfort level in setting public expectations that you’ll need to live up to?
- What are your core values and how do those influence the way you show up as a leader?
So what is your leadership promise? There’s no right or wrong answer. We are all unique individuals with our own talents, abilities, strengths, and weaknesses, and our leadership promise is unique to each one of us as well.
What your leadership promise says is less important than actually identifying it, and once you know what it is, there is only one thing that remains—deliver on it.
Please leave a comment and let us know if you’ve ever considered your leadership promise. If so, what is it? How did you develop it? What advice would you give to others?
Today is Father’s Day, a time we set aside to honor fathers and the role fatherhood plays in our society. Being the father of two boys (Michael 22, Matthew 18) is one of the greatest joys of my life. I’ve tried to be a positive role model and demonstrate what good leadership looks like to my sons. I’ve certainly had my ups and downs over the years, but hopefully the ups outweigh the downs and my children have a fairly clear idea of what good leadership entails. By no means an exhaustive list, I’ve listed ten lessons about leadership I’ve tried to teach my kids:
1. Leadership begins with trust – If you want people to give you their full commitment and passion, you have to earn their trust. You can get people to follow you by virtue of your power or title, but they’ll only do so out of compulsion or fear. Trust is essential for long-term effective leadership.
2. Be a person of integrity – Leadership flows from who you are as a person; your values, beliefs, and attitudes. All the leadership tips, tricks, and theories won’t do you a bit of good if you aren’t a person of integrity. Get clear on your values, live them out, and don’t ever stray from them.
3. Be dependable – People want consistency from their leaders. If you say you are going to do something, do it. Don’t make promises you aren’t absolutely sure you can keep and always follow-through on your commitments.
4. Care about others – Leadership is all about relationships. Take a genuine interest in others and get to know them as individuals, not just as teammates or employees. Your success in life will be dependent on your ability to relate effectively with others, regardless of how smart you may be. Remember, people don’t care how much you know until they know how much you care.
5. Be a thermostat, not a thermometer leader – Leaders are responsible for setting the tone for their team. Just like a thermostat controls the temperature of a room, and not merely reflects it like a thermometer, so leaders need to be proactive in creating the environment for their team to do their best work.
6. Don’t be afraid to fail – Failure is part of the learning process. There is no shame in putting forth your best effort and coming up short. The important thing is to take what you learn from the experience and use it to do better the next time. As Winston Churchill said, “Success is not final, failure is not fatal; it is the courage to continue that counts.”
7. Adjust your leadership style – You can’t be a one trick pony when it comes to leadership. You have to learn to flex your leadership style to the situation. Sometimes people will need more direction and other times they’ll need more support. It all depends on the task at hand and how capable and committed the person is to perform it. Learn to be flexible in your approach with people and you’ll be much more effective as a leader.
8. Start by being a good follower and teammate – The best leaders have learned what it means to be a good follower or teammate. They’ve worked in the trenches, earned the respect of their colleagues, and learned to work with leaders who have different styles. You have to earn the right to have people follow you, and the first step in that process is to learn what it means to be a good follower and teammate.
9. Keep your sense of humor – Take your work seriously but take yourself lightly. Learn to laugh and have fun with your team, and use humor to build relationships, earn people’s trust, and keep morale high. A good laugh can make hard work easier.
10. Develop other leaders – Good leaders give their people opportunities to shine. Your job as a leader is to develop the leadership potential of everyone under your charge. Your success is reflected in the success of others, so give your team members autonomy over their work and give them all the credit when they succeed. Leadership is not about you; it’s about the people you lead.
To all the fathers out there…what leadership lessons have you tried to pass on to your children? To all the children of fathers (yes, that’s you)…what leadership lessons did your father pass on to you? Feel free to share your thoughts by leaving a comment. Happy Father’s Day!
That was the feedback from team members to a recent survey about the state of collaboration within our department. The feedback was consistent. Collaboration is…well…inconsistent. It all depends on who you’re working with.
In all organizations you’ll hear people complain about the difficulty of working with certain colleagues. The common refrain is, “If only they would _____…”— communicate better, be more responsive, give me all the information I need…fill in the blank with whatever reason suits the occasion.
Instead of being frustrated with other people not being easy to work with, shift the focus to yourself. Are YOU are easy to work with? If you are easy to do business with, odds are you’ll find others much more willing to cooperate and collaborate with you.
Here are seven ways to make it easy for people to work with you:
1. Build rapport – People want to work with people they like. Are you likable? Do you build rapport with your colleagues? Get to know them personally, engage in small talk (even if it’s not your “thing”), learn about their lives outside of work, and take a genuine interest in them as people, not just a co-worker who’s there to do a job.
2. Be a good communicator – Poor communication is at the root of many workplace conflicts. People who are easy to work with share information openly and timely, keep others informed as projects evolve, talk through out of the box situations rather than make assumptions, and they ask questions if they aren’t sure of the answer. As a general rule, it’s better to over-communicate than under-communicate.
3. Make their job easier – If you want to gain people’s cooperation, make their job easier and they’ll love you for it. But how do you know what makes their job easier? Ask them! If handing off information in a form rather than a chain of emails makes their job easier, then do it. If it helps your colleague to talk over questions on the phone rather than through email, then give them a call. Identify the WIIFM (what’s in it for me) from your colleague’s perspective and it will help you tailor your interactions so both your and their needs are met.
4. Provide the “why” behind your requests – Very few people like being told what to do. They want to understand why something needs to be done so they can make intelligent decisions about the best way to proceed. Simply passing off information and asking someone to “just do it like I said” is rude and condescending. Make sure your colleagues understand the context of your request, why it’s important, and how critical they are to the success of the task/project. Doing so will have them working with you, not against you.
5. Be trustworthy – Above all, be trustworthy. Follow through on your commitments, keep your word, act with integrity, demonstrate competence in your own work, be honest, admit mistakes, and apologize when necessary. Trust is the foundation of any healthy relationship, and if you want to work well with others, it’s imperative you focus on building trust in the relationship. Trust starts with being trustworthy yourself.
6. Don’t hide behind electronic communication – Email and Instant Message have their place in organizations, but they don’t replace more personal means of communication like speaking on the phone or face to face. I’ve seen it time and time again – minor problems escalate into major blowouts because people refuse to get out from behind their desks, walk to their colleague’s office, and discuss a situation face to face. It’s much easier to hide behind the computer and fire off nasty-grams than it is to talk to someone about a problem. Just step away from the computer, please!
7. Consistently follow the process – Process…for some people that’s a dirty word and anathema for how they work. However, processes exist for a reason. Usually they are in place to ensure consistency, quality, efficiency, and productivity. When you follow the process, you show your colleagues you respect the norms and boundaries for how you’ve agreed to work together. If you visited a friend’s home and were asked to remove your shoes at the door, you would do so out of respect, right? You wouldn’t make excuses about it being inconvenient or it not being the way you do things in your house. Why should it be different at work? If you need to fill out a form, then fill it out. If you need to use a certain software system to get your information, then use it. Quit making excuses and do work the way it was designed to be done. Besides, if you consistently follow the process, you’ll experience much more grace from your colleagues for those times you legitimately need to deviate from it.
No one likes to think of him/herself as being difficult to work with, yet from time to time we all make life difficult for our colleagues. Focus on what you can do to be easy to do business with and you’ll find that over time others become easier to work with as well.
The world is in desperate need for a new kind of leadership. The type of leadership we’ve seen the last several decades has produced record low levels of trust and engagement in the workforce, so clearly what we’ve been doing isn’t working. We need a leadership philosophy grounded in the knowledge and belief that the most successful leaders and organizations are those that place an emphasis on leading with trust.
A critical step for leaders and organizations to take to realize the benefits of high levels of trust is to establish a common definition and framework of how to build trust. Most people think trust “just happens” in relationships. That’s a misconception. Trust is built through the intentional use of specific behaviors that, when repeated over time, create the condition of trust. Oddly enough, most leaders don’t think about trust until it’s broken. No one likes to think of himself or herself as untrustworthy so we take it for granted that other people trust us. To further complicate matters, trust is based on perceptions, so each of us has a different idea of what trust looks like. Organizations need a common framework and language that defines trust and allows people to discuss trust-related issues.
Research has shown that trust is comprised of four basic elements. To represent those four elements, or the “language” of trust, The Ken Blanchard Companies created the ABCD Trust Model—Able, Believable, Connected, and Dependable. For leaders to be successful in developing high-trust relationships and cultures, they need to focus on using behaviors that align with the ABCDs of trust.
Leaders build trust when they are:
Able—Being Able is about demonstrating competence. One way leaders demonstrate their competence is having the expertise needed to do their jobs. Expertise comes from possessing the right skills, education, or credentials that establish credibility with others. Leaders also demonstrate their competence through achieving results. Consistently achieving goals and having a track record of success builds trust with others and inspires confidence in your ability. Able leaders are also skilled at facilitating work getting done in the organization. They develop credible project plans, systems, and processes that help team members accomplish their goals.
Believable—A Believable leader acts with integrity. Dealing with people in an honest fashion by keeping promises, not lying or stretching the truth, and not gossiping are ways to demonstrate integrity. Believable leaders also have a clear set of values that have been articulated to their direct reports and they behave consistently with those values—they walk the talk. Finally, treating people fairly and equitably are key components to being a believable leader. Being fair doesn’t necessarily mean treating people the same in all circumstances, but it does mean that people are treated appropriately and justly based on their own unique situation.
Connected—Connected leaders show care and concern for people, which builds trust and helps to create an engaging work environment. Research by The Ken Blanchard Companies has identified “connectedness with leader” and “connectedness with colleague” as 2 of the 12 key factors involved in creating employee work passion, and trust is a necessary ingredient in those relationships. Leaders create a sense of connectedness by openly sharing information about themselves and the organization and trusting employees to use that information responsibly. Leaders also build trust by having a “people first” mentality and building rapport with those they lead. Taking an interest in people as individuals and not just as nameless workers shows that leaders value and respect their team members. Recognition is a vital component of being a connected leader, and praising and rewarding the contributions of people and their work builds trust and goodwill.
Dependable—Being Dependable and maintaining reliability is the fourth element of trust. One of the quickest ways to erode trust is by not following through on commitments. Conversely, leaders who do what they say they’re going to do earn a reputation as being consistent and trustworthy. Maintaining reliability requires leaders to be organized in such a way that they are able to follow through on commitments, be on time for appointments and meetings, and get back to people in a timely fashion. Dependable leaders also hold themselves and others accountable for following through on commitments and taking responsibility for the outcomes of their work.
By using the ABCD Trust Model, leaders can focus on the behaviors that build trust, and by sharing this model with those they lead, create a common framework and language for discussing issues of trust in the workplace.
This article is an excerpt from the chapter I wrote for Trust, Inc. – Strategies for Building Your Company’s Most Valuable Asset, a collaborative effort by 30+ thought leaders including Stephen M.R. Covey, Charles H. Green, James M. Kouzes, Barry Z. Posner, and edited by Barbara Brooks Kimmel of Trust Across America.