Leading with Trust

Earning a License to Lead – Could You Pass These 5 Areas?

If you had to take a test to earn a license to lead, would you pass? When it comes to leadership, do you know the rules of the road, what all the traffic signs mean, and how to lead in inclement weather? Sadly enough, we probably require more training and knowledge for someone to drive a car than we do for them to lead people!

Now, just as getting a driver’s license doesn’t automatically make you an excellent driver, passing some imaginary leadership exam wouldn’t qualify you as an outstanding leader. However, it would at least signify that you have a basic level of knowledge to lead safely and not harm others (I see a Dilbert cartoon in here somewhere…). Here’s five critical areas where I think people need to have a basic level of competency in order to earn a license to lead:

1. Building Trust — If you know me or have read anything on this blog, you know that I’m a trust activist (a phrase recently coined by my friend Jon Mertz), and I believe that learning to build high-trust relationships is the defining competency of successful leaders in the 21st century. Being a person of integrity, competence, compassion, and reliability are all crucial elements of being trustworthy. Establishing trust in relationships is the ticket of admission for being a leader, it allows you to get in the game. Once you’re in the game you have the potential to make some great plays if you can do the other things in this list, which by the way, continually build and sustain trust in your leadership.

2. Setting clear goals — Whether it’s communicating a clear vision on the macro-level, or establishing specific goals and actions on a micro-level, good leaders understand that their people need a clear idea of the direction they’re heading and what they’re supposed to do. You’d be surprised at the number of leaders I speak with that express frustration over their people not performing up to expectations and readily admit that they haven’t established or communicated those expectations in the first place!

3. Flexing leadership style to the situation — One size doesn’t fit all when it comes to leadership. Depending on an employee’s level of competence and commitment on a given task or goal, leaders need to use a style that matches the needs of the employee. There will be times where leaders need to be more directive in their style when employees need specific instruction, and other times leaders need to use a more supportive style when the employee knows what to do but just needs a little reassurance. Treating everyone the same in all circumstances is not being “fair,” it’s being one-dimensional.

4. Listening — Just as a good driver pays attention to conditions of the road, pedestrians, and other drivers, top leaders pay attention to how their employees are doing by being a good listener. It’s amazing what you can learn about people by simply listening to them, but being a good listener takes effort. You have to learn to concentrate on what’s being said (or not said), being present in the moment and not letting your mind drift, checking your understanding by asking questions or paraphrasing, and listening to understand and be influenced rather than just waiting to make a counterpoint.

5. Giving feedback — Ken Blanchard likes to say that “Feedback is the breakfast of champions!” For leaders to develop their people into champions, they have to be comfortable in giving both positive and negative feedback. Generally speaking, it’s a whole lot easier (and fun) to deliver positive feedback. Everyone likes delivering good news! It’s a completely different story when it comes to delivering negative feedback. Most of us fall prey to sugar-coating negative feedback or being overly general and vague when discussing it with an employee. I’ve learned in my leadership journey that I do a disservice to the employee, and myself, when I sugar coat feedback. People often don’t pick up on the subtle clues we use when discussing tough situations so it’s better to deliver the feedback with candor and care so the employee knows exactly what they’re doing wrong and how they can improve.

These may be the “Big Five” when it comes to understanding the basics of leadership and earning a license to lead other people, but I know there are many other competencies that deserve to be on the test. What else would you test for before granting someone a license to lead? Feel free to join the discussion by leaving a comment.

Four Ways To Build Trust Through Better Listening

It’s easy for leaders to fall into the trap of thinking they need to have the answer to every problem or situation that arises. After all, that’s in a leader’s job description, right? Solve problems, make decisions, have answers…that’s what we do! Why listen to others when you already know everything?

Good leaders know they don’t have all the answers. They spend time listening to the ideas, feedback, and thoughts of their people, and they incorporate that information into the decisions and plans they make. When a person feels listened to, it builds trust, loyalty, and commitment in the relationship. Here are some tips for building trust by improving the way you listen in conversations:

  • Don’t interrupt – It’s rude and disrespectful to the person you’re speaking with and it conveys the attitude, whether you mean it or not, that what you have to say is more important than what he or she is saying.
  • Make sure you understand – Ask clarifying questions and paraphrase to ensure that you understand what the person is trying to communicate. Generous and empathetic listening is a key part of Habit #5 – Seek first to understand, then to be understood – of Covey’s famous Seven Habits of Highly Effective People.
  • Learn each person’s story – The successes, failures, joys, and sorrows that we experience in life weave together to form our “story.” Our story influences the way we relate to others, and when a leader takes time to understand the stories of his followers, he has a much better perspective and understanding of their motivations. Chick-fil-a uses an excellent video in their training programs that serves as a powerful reminder of this truth.
  • Stay in the moment – It’s easy to be distracted in conversations. You’re thinking about the next meeting you have to run to, the pressing deadline you’re up against, or even what you need to pick up at the grocery store on the way home from work! Important things all, but they distract you from truly being present and fully invested in the conversation. Take notes and practice active listening to stay engaged.

My grandpa was fond of saying “The Lord gave you two ears and one mouth. Use them in that proportion.” Leaders can take a step forward in building trust with those they lead by speaking less and listening more. You might be surprised at what you learn!

The Great Communicator – Four Ways Ronald Reagan Built Trust

On Tuesday, November 6th, those of us in the United States get to participate in the great American experiment of democratic self-government when we go to the polls to cast our ballot in the presidential election. One of the key roles of the President of the United States, and for any leader in general, is to inspire trust in his or her followers. Few have done it better than Ronald Reagan, the “Great Communicator.”

The first time I was old enough to vote in a presidential election was in 1984 when Reagan defeated Walter Mondale in a landslide, earning 525 of the 538 electoral votes, the highest total in history. Reagan communicated in such a way that allowed most Americans to trust and follow him and to believe in the direction he wanted to take the country. Far from being an exhaustive treatise on the Reagan presidency, here’s four ways that Reagan built trust through his communications. Leaders in any organization at any level can benefit from applying these principles:

He had clear values – Whether you agreed with him or not, Reagan had very clear values that drove his actions. His view on the supremacy of individual freedom and the limited role of government was clearly articulated when he said, “I hope we once again have reminded people that man is not free unless government is limited. There’s a clear cause and effect here that is as neat and predictable as a law of physics: As government expands, liberty contracts.” Trusted leaders have a keen sense of their own personal values and are not hesitant to communicate them to their people and make decisions in alignment with those values.

He helped people believe in themselves – Reagan’s belief in the capabilities of individual Americans inspired a sense of confidence in people. When he used phrases such as “It’s morning again in America” or “America is back and standing tall,” he communicated a sense of belief in Americans that had been lacking in prior years. Leaders build trust with their people when they express their belief and confidence in them. Don’t ever let an opportunity go by to build someone up.

He had an authentic sense of humor – One of Reagan’s most endearing qualities was his sense of humor. He, along with other successful leaders, knew how to take his work seriously but himself lightly. Reagan frequently took heat for being one of America’s oldest presidents yet he didn’t become bitter about the criticism. He said “Thomas Jefferson once said, ‘We should never judge a president by his age, only by his works.’ And ever since he told me that, I stopped worrying.” Leaders will always be successful when they focus on being a first-rate version of themselves rather than a second-rate version of someone else.

He had a clear vision – Reagan frequently talked about America becoming the “shining city on a hill,” a vision of American exceptionalism, a vision of America reaching its full potential in all aspects of its existence and being an example for the world to model. In his farewell address in January 1989, Reagan said. “I’ve spoken of the shining city all my political life, but I don’t know if I ever quite communicated what I saw when I said it. But in my mind it was a tall proud city built on rocks stronger than oceans, wind-swept, God-blessed, and teeming with people of all kinds living in harmony and peace, a city with free ports that hummed with commerce and creativity, and if there had to be city walls, the walls had doors and the doors were open to anyone with the will and the heart to get here. That’s how I saw it and see it still…”

Regan’s vision for America captured the hearts and minds of its citizens and tapped into an innate need that every one of us has; the need to be part of something bigger than ourselves. One of a leader’s primary responsibilities is to clearly articulate the vision of his or her team. Why does your team exist? What is your mission? What are you trying to accomplish? Answer those questions and clearly communicate them to your team and you’ll take a big step toward creating a trusted and loyal followership.

Ten Signs You Might Be A Frankenboss

Frankenbossnoun; 1. A mean boss that terrorizes his or her employees; 2. A boss whose behavior closely resembles that of a half-brained monster; 3. A jerk.

With Halloween just three days away, I told my wife that I wanted to write an article about the bad, clueless behaviors that make a leader a “Frankenboss” (see definition above). Sadly enough, it only took us about 3 minutes to brainstorm the following list. If any of these describe your leadership style, you might want to take a look in the mirror and examine the face that’s peering back at you…you might have bolts growing out the sides of your neck.

You might be a Frankenboss if you…

1. Lose your temper – Some leaders think by yelling or cursing at employees they are motivating them. Baloney! Losing your temper only shows a lack of maturity and self-control. There’s no room for yelling and screaming in today’s workplace. Our society has finally awoken to the damaging effects of bullying in our school system so why should it be any different at work? No one should have to go to work and fear getting reamed out by their boss. If you have troubles controlling your temper then do something to fix it.

2. Don’t follow through on your commitments – One of the quickest ways to erode trust with your followers is to not follow through on commitments. As a leader, your people look to you to see what behavior is acceptable, and if you have a habit of not following through on your commitments, it sends an unspoken message to your team that it’s ok for them to not follow through on their commitments either.

3. Don’t pay attention, multi-task, or aren’t “present” in meetings – Some studies say that body language accounts for 50-70% of communication. Multi-tasking on your phone, being preoccupied with other thoughts and priorities, or simply exhibiting an attitude of boredom or impatience in meetings all send the message to your team that you’d rather be any place else than meeting with them. It’s rude and disrespectful to your team to act that way. If you can’t be fully engaged and devote the time and energy needed to meet with your team, then be honest with them and work to arrange your schedule so that you can give them 100% of your focus. They deserve it.

4. Are driven by your Ego – The heart of leadership is about giving, not receiving. Self-serving leaders may be successful in the short-term, but they won’t be able to create a sustainable followership over time. I’m not saying it’s not important for leaders to have a healthy self-esteem because it’s very important. If you don’t feel good about yourself, it’s going to be hard to generate the self-confidence needed to lead assertively, but there is a difference between self-confidence and egoism. Ken Blanchard likes to say that selfless leaders don’t think less of themselves, they just think about themselves less.

5. Avoid conflict – Successful leaders know how to effectively manage conflict in their teams. Conflict in and of itself is not a bad thing, but our culture tends to have a negative view of conflict and neglect the benefits of creativity, better decision-making, and innovation that it can bring. Frankenbosses tend to either completely avoid conflict by sweeping issues under the rug or they go to the extreme by choosing to make a mountain out of every molehill. Good leaders learn how to diagnose the situation at hand and use the appropriate conflict management style.

6. Don’t give feedback – Your people need to know how they’re performing, both good and bad. A hallmark of trusted leaders is their open communication style. They share information about themselves, the organization, and they keep their employees apprised of how they’re performing. Meeting on a quarterly basis to review the employee’s goals and their progress towards attaining those goals is a good performance management practice. It’s not fair to your employees to give them an assignment, never check on how they’re doing, and then blast them with negative feedback when they fail to deliver exactly what you wanted. It’s Leadership 101 – set clear goals, provide the direction and support the person needs, provide coaching and feedback along the way, and then celebrate with them when they achieve the goal.

7. Micromanage – Ugh…even saying the word conjures up stress and anxiety. Micromanaging bosses are like dirty diapers – full of crap and all over your a**. The source of micromanagement comes from several places. The micromanager tends to think their way is the best and only way to do the task, they have control issues, they don’t trust others, and generally are not good at training, delegating, and letting go of work. Then they spend their time re-doing the work of their subordinates until it meets their unrealistic standards and they go around complaining about how overworked and stressed-out they are! Knock it off! A sign of a good leader is what happens in the office when you’re not there. Are people fully competent in the work? Is it meeting quality standards? Are they behaving like good corporate citizens? Micromanagers have to learn to hire the right folks, train them to do the job the right way, monitor their performance, and then get out of their way and let them do their jobs.

8. Throw your team members under the bus – When great bosses experience success, they give the credit to their team. When they encounter failure, they take personal responsibility. Blaming, accusing, or making excuses is a sign of being a weak, insecure leader. Trusted leaders own up to their mistakes, don’t blame others, and work to fix the problem. If you’re prone to throwing your team members under the bus whenever you or they mess up, you’ll find that they will start to withdraw, take less risk, and engage in more CYA behavior. No one likes to be called out in front of others, especially when it’s not justified. Man up and take responsibility.

9. Always play by the book – Leadership is not always black and white. There are a lot of gray areas when it comes to being a leader and the best ones learn to use good judgment and intuition to handle each situation uniquely. There are some instances where you need to treat everyone the same when it comes to critical policies and procedures, but there are also lots of times when you need to weigh the variables involved and make tough decisions. Too many leaders rely upon the organizational policy manual so they don’t have to make tough decisions. It’s much easier to say “Sorry, that’s the policy” than it is to jump into the fray and come up with creative solutions to the problems at hand.

10. You practice “seagull” management – A seagull manager is one who periodically flies in, makes a lot of noise, craps all over everyone, and then flies away. Good leaders are engaged with their team members and have the pulse of what’s going on in the organization. That is much harder work than it is to be a seagull manager, but it also earns you much more respect and trust from your team members because they know you understand what they’re dealing with on a day-to-day basis and you have their best interests in mind.

I’m sure you’ve had your own personal experiences with a Frankenboss. What other behaviors would you add to this list? Feel free to leave a comment and share your thoughts.

Lance Armstrong: It’s Not About the Bike – It’s About the Truth

If life was like a bicycle, Lance Armstrong’s suddenly has two flat tires.

On the heels of being slapped with a lifetime ban from cycling and stripped of his seven Tour de France titles by the U.S. Anti Doping Agency a few weeks ago, Armstrong resigned Wednesday as chairman of the LIVESTRONG Foundation. His resignation came as a result of the negative fallout surrounding the USADA releasing its 200 page report detailing their evidence of Armstrong’s use of performance enhancing drugs (PED) and his role in what USADA dubbed “the most sophisticated, professional and successful doping program that sport has ever seen.”

Armstrong has been dropped by several of his top sponsors including Anheuser-Busch, Trek, 24-Hour Fitness, Radio Shack, and most importantly, Nike. “Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him,” the company said in a statement. “Nike does not condone the use of illegal performance enhancing drugs in any manner.”

I don’t know Lance Armstrong. I haven’t even read his book. But it seems clear that he’s broken trust with a lot of people who have admired him, both for his sporting accomplishments as well as his personal comeback from cancer and his efforts to fight the disease on a global basis. At this point in Armstrong’s life, he refuses to acknowledge that he’s broken trust, which is the first step in the process to restore his credibility with others. Once he’s able to acknowledge the situation, he needs to admit his wrongdoing, apologize to his legions of supporters, and then begin the process of making amends, whatever that may look like.

There is no denying the tremendous accomplishments of the LIVESTRONG Foundation and the wonderful support they provide to so many people in the cancer community, yet Lance Armstrong’s personal integrity seems to be completely incongruent with the noble mission he helped found.

Integrity means you tell the truth. You don’t lie. You don’t cheat. You have honorable values and live your life in accordance with those values. You walk the talk. You’re ethical. You’re a person of character.

That’s what it means to LIVESTRONG.

Want to Build Trust? Get Naked!

Establishing trusted relationships is a critical imperative for leadership success today, and a key way to develop trust with those you lead is by being vulnerable. I’m not talking about getting on the proverbial therapist’s couch and telling your direct reports all of your deep, inner secrets. I’m talking about disclosing appropriate and relevant amounts of information about yourself over the course of time as relationships grow and develop.

In his book, Getting Naked, author Patrick Lencioni discusses three fears that keep us from being vulnerable…from “getting naked.” Lencioni discusses these fears in the context of sabotaging client relationships, but the lessons are equally relevant for leaders in regards to developing trust with their followers. Leaders sabotage trust by giving in to the following fears:

  • The fear of losing followership (“business” in the context of Lencioni’s parable about client relationships) – The business of a leader is influencing others to achieve their personal goals and those of the organization. Sometimes leaders fear being vulnerable because it could be perceived as a sign of weakness, or evidence that their leadership isn’t needed. Leaders can conquer this fear by being “other-focused” rather than self-focused and remembering that their top priority is to help others succeed. When your followers believe you have their best interests in mind, they will trust you and give you the discretionary energy and commitment that is essential for organizational success.
  • The fear of being embarrassed – Many leaders are afraid they will be embarrassed by not having all the right answers or being proven wrong in public. To prevent embarrassment, leaders play their cards close to the vest, don’t share information with others, and don’t allow participation in decision-making. Creating a culture where mistakes are celebrated as learning opportunities, risk taking is encouraged, and stupid or obvious questions encouraged will help allay this fear and lead to higher levels of trust in leaders’ relationships.
  • The fear of feeling inferior – This fear is rooted in the leader’s ego. Ken Blanchard likes to say that EGO stands for “edging good out.” Leaders do this by focusing on their reputation and social standing and pushing all other interests aside. These kinds of leaders often derive their self-worth from the successes they achieve and the applause of adoring fans. Trusted leaders overcome this fear by cultivating an attitude of humility. Humility doesn’t mean that you think less of yourself. It means you think about yourself less. You build trust by keeping the focus on the goals of the team and the needs of your followers and not worrying about who gets the credit for success.

The bottom line effect of getting naked with your followers is that you’ll develop trusted relationships that will fuel the success of your team and organization.

“There can be no vulnerability without risk; there can be no community without vulnerability; there can be no peace, and ultimately no life, without community.”
M. Scott Peck

Four Strategies to Increase Organizational Trust and Transparency

In today’s fast-paced, globally-connected business world in which we live, an organization’s successes and failures can be tweeted across the internet in a matter of seconds. A knee jerk reaction of many organizational leaders is to clamp down on the amount of information shared internally, with hopes of minimizing risk to the organization. Many times this backfires and ends up creating a culture of risk aversion and low trust. For organizations to thrive in today’s hyper-competitive marketplace, leaders have to learn how to build a culture of trust and openness. Here are four strategies to help in this regard:

  1. Encourage risk taking – Leaders need to take the first step in extending trust to those they lead. Through their words and actions, leaders can send the message that appropriate and thoughtful risk taking is encouraged and rewarded. When people feel trusted and secure in their contributions to the organization, they don’t waste energy engaging in CYA (cover your “assets”) behavior and are willing to risk failure. The willingness to take risks is the genesis of creativity and innovation, without which organizations today will die on the vine. Creating a culture of risk taking will only be possible when practice #2 is in place.
  2. View mistakes as learning opportunities – Imagine that you’re an average golfer (like me!) who decides to take lessons to improve your game. After spending some time on the practice range, your instructor takes you on the course for some live action and you attempt a high-risk/high-reward shot. You flub the shot and your instructor goes beserk on you. “How stupid can you be!” he shouts. “What were you thinking? That was one of the worst shots I’ve seen in my life!” Not exactly the kind of leadership that encourages you to take further risks, is it? Contrast that with a response of “So what do you think went wrong? What will you do differently next time?” Garry Ridge, CEO of WD-40, characterizes these incidents as “learning moments,” where planning and execution come together, a result is produced, and we incorporate what we learned into our future work.
  3. Build transparency into processes and decision making – Leaders can create a culture of trust and openness by making sure they engage in transparent business practices. Creating systems for high involvement in change efforts, openly discussing decision-making critieria, giving and receiving feedback, and ensuring organizational policies and procedures and applied fairly and equitably are all valuable strategies to increase transparency. On an individual basis, it’s important for us leaders to remember that our people want to know our values, beliefs, and what motivates our decisions and actions. Colleen Barrett, President Emeritus of Southwest Airlines, likes to say that “People will respect you for what you know, but they’ll love you for your vulnerabilities.”
  4. Share information openly – In the absence of information, people will make up their own version of the truth. This leads to gossip, rumors, and mis-information which results in people questioning leadership decisions and losing focus on the mission at hand. Leaders who share information about themselves and the organization build trust and credibility with their followers. When people are entrusted with all the necessary information to make intelligent business decisions, they are compelled to act responsibly and a culture of accountability can be maintained.

Please take a moment to participate in the Leading with Trust poll that appears below. I’d like to hear your feedback on whether or not these four leadership practices are present in your organization and I’ll share the results in a future article.

Bears QB Jay Cutler on Body Language – A primer for leaders on what NOT to do

This past Thursday night my wife and I watched the Chicago Bears vs. Green Bay Packers football game. At one point in the game, Jay Cutler, quarterback for the Bears, was shown on the sidelines striking a pose similar to the one on the right. I made a comment to my wife about Cutler having the worst body language of any player in the NFL, and the more I thought about it in the context of trust and leadership, the more I was reminded of the power of our body language to either build or erode trust in relationships.

Even from his days playing college ball at Vanderbilt, Jay Cutler has caught flak for the negative vibes he puts off because of his mannerisms and facial expressions. Although he’s heard the feedback, either he’s had difficulty modifying his behavior or he simply doesn’t care to change. Either way, Cutler’s example provides an excellent case study for leaders on what NOT to do when it comes to communicating through body language.

Don’t let your body language…

Say “I’d rather be anywhere else except here” – The faraway look in your eyes, frowning, restlessness, or checking your watch and phone are all classic signals that tell your colleagues that you’d rather be anywhere else except with them. It’s easy for leaders to get preoccupied about pressing deadlines or situations, but it’s important to stay present in conversations and communicate your interest by leaning forward, paraphrasing what you’ve heard, and making steady eye contact.

Imply that you’re blaming others and refusing to take ownership of your own performance – Literally throwing your arms up in exasperation over someone’s mistake or reacting indignantly in an effort to cast the blame of your mistake to someone else are surefire ways to erode trust. People don’t like to be “thrown under the bus,” so the next time you get ready to point your finger at someone, remember that you have four fingers pointing back at you.

Show that defeat and discouragement has gotten the best of you – Leaders will undoubtedly face times of struggle and loss. The true character of a leader isn’t revealed during the good times when the team is winning, but in the bad times when the losing streak occurs. Keep your head held high, shoulders back, and walk with a purposeful stride. Your team will gather strength and confidence from your behavior and follow suit.

Communicate smugness and indifference toward people – That little “know it all” smirk that forms on your face, which seems to come particularly easy for leaders with large egos, is a death knell for high-trust relationships. Most people can tolerate a sense of arrogance from someone if they’re able to back it up with performance results, but demonstrating a lack of respect for others by rolling your eyes, smirking, or folding your arms in disgust or impatience turns people away from you forever.

From the moment of a first impression to the repeated behavior of ongoing interactions, the way you communicate with your body language plays a critical role in building trust. Don’t unintentionally erode trust by letting your body language communicate things you don’t mean. It’s awful easy to develop a bad reputation and it’s extremely hard to turn it around. Just ask Jay Cutler.

Hey, Leaders! Quit Talking & Start Listening – 4 Tips to Build Trust

“To answer before listening – that is folly and shame.”
Proverbs 18:13

It’s easy for leaders to fall into the trap of thinking they need to have the answer to every problem or situation that arises. After all, that’s in a leader’s job description, right? Solve problems, make decisions, have answers…that’s what we do! Why listen to others when you already know everything?

Good leaders know they don’t have all the answers. They spend time listening to the ideas, feedback, and thoughts of their people, and they incorporate that information into the decisions and plans they make. When a person feels listened to, it builds trust, loyalty, and commitment in the relationship. Here are some tips for building trust by improving the way you listen in conversations:

  • Don’t interrupt – It’s rude and disrespectful to the person you’re speaking with and it conveys the attitude, whether you mean it or not, that what you have to say is more important than what he or she is saying.
  • Make sure you understand – Ask clarifying questions and paraphrase to ensure that you understand what the person is trying to communicate. Generous and empathetic listening is a key part of Habit #5 – Seek first to understand, then to be understood – of Covey’s famous Seven Habits of Highly Effective People.
  • Learn each person’s story – The successes, failures, joys, and sorrows that we experience in life weave together to form our “story.” Our story influences the way we relate to others, and when a leader takes time to understand the stories of his followers, he has a much better perspective and understanding of  their motivations. Chick-fil-a uses an excellent video in their training programs that serves as a powerful reminder of this truth.
  • Stay in the moment – It’s easy to be distracted in conversations. You’re thinking about the next meeting you have to run to, the pressing deadline you’re up against, or even what you need to pick up at the grocery store on the way home from work! Important things all, but they distract you from truly being present and fully invested in the conversation. Take notes and practice active listening to stay engaged.

My grandpa was fond of saying “The Lord gave you two ears and one mouth. Use them in that proportion.” Leaders can take a step forward in building trust with those they lead by speaking less and listening more. You might be surprised at what you learn!

Don’t Let Your Ego “Bust” Trust

Don’t kid yourself – you’ve got an ego and sometimes it gets out of control. You may not act like a pompous jerk in public, but if you’re human (and if you’re reading this then there’s a good chance you are), you’ve undoubtedly had those self-righteous, egotistical thoughts run through your mind from time to time whenever you’ve felt the need to impress someone or in response to a perceived slight. If you’re not careful to keep your ego in check, it’s likely that it’s causing you to erode trust in your relationships.

One of the four key elements of establishing trust in a relationship is being “believable,” which means acting with integrity. In polls and surveys I’ve conducted with hundreds of people, this one element is often cited as the most important element in building trust. It’s also the element of trust that takes the biggest hit if your ego is left unchecked. An out of control ego signals to other people that you believe you’re more important than them, place your interests ahead of theirs, and that others can’t be vulnerable with you without fear of being taken advantage of.

There are three key areas leaders can focus on to keep their ego in check, increase their “believability” with others, and build trust.

  • Honesty — The basics apply here: don’t lie, cheat, or steal. But being honest also means not stretching the truth, telling half-truths, omitting facts out of convenience, or failing to speak the truth when needed.
  • Values — Do you know what your core values are? What motivates you as a leader? When faced with a difficult choice, what are the values you use to filter your decision? Developing and articulating your values, and asking others to hold you accountable to living out those behaviors, will help keep your ego in check and allow others to gain confidence in the consistency of your behavior.
  • Fair Process — Do you treat people fairly? Egotistical leaders love to play favorites. Trustworthy leaders treat people ethically and equitably. Being fair doesn’t mean treating people the same across the board, no matter the circumstances. It means treating people fairly according to their specific situation and upholding consistent principles and ideals with your entire staff.

A believable leader is someone who acts with integrity and is a role model for the company’s values. We commonly describe believable leaders as credible, honest, and ethical. When someone is believable, he or she tells the truth, holds confidences, is honest about his or her skills, and gives credit when credit is due. Notice that egotistical doesn’t appear anywhere in that description. Egotistical leaders “bust” trust, whereas as believable leaders “boost” trust, and by focusing on developing honesty, values alignment, and acting fairly, leaders can keep their ego in check and build trust in the process.

I originally published this article in June 2012 under a different title for the LeaderChat.org blog and decided to share it here with the LeadingWithTrust community.

Are You Suffering From The Illusion of Transparency?

If you google the phrase “transparency in business” you’ll get more than 61,200,000 results. Needless to say, it’s a hot topic in leadership and business circles. The global meltdown of trust in business, government, and other institutions over the last several years has generated cries for more transparency in communications, legislation, and governance. Oddly enough, research has shown that in our attempts to be more transparent, we may actually be suffering an illusion of transparency – the belief that people are perceiving and understanding our motivations, intents, and communications more than they actually are.

Recently I had a manager ask my advice on how to be more transparent with her employees. She told me that one of her direct reports gave feedback that the manager needed to be more transparent, specifically in the area of sharing more personal information about herself. This leader believes herself to have a very transparent leadership style, but apparently it’s not coming across that way to this particular direct report. An illusion of transparency perhaps?

If you find yourself in a similar position of having received feedback that you need to be more transparent, or if you have an inkling that it’s an area in which you need to improve, I’d recommend you consider the following:

1. Be specific in your communications — Don’t take the easy way out by engaging in organizational double-speak which, unfortunately, seems to be more the norm than the exception today. Not wanting to get painted into a corner or be held to specific commitments or standards, we often obfuscate or communicate in vague generalities to appease people. In reality, your people want, need, and deserve the straight truth from you. It may be hard, difficult, or painful, but in the long run you’ll earn more trust and respect by being straight-up with your folks.

2. Understand what transparency looks like to your people — Just as with beauty, transparency is in the eye of the beholder. In the case I mentioned above, the leader believed she had a high level of transparency with her followers, but it wasn’t the case with this one particular employee. I think individual personalities play a role in how transparency is perceived. Some people who are more relationship-focused may have a greater need for personal transparency (the leader sharing more information about self) where others who are more task-focused may have a greater need for transparency of information.

3. Be authentic — It’s hard to fake transparency. Don’t try to be someone you’re not, because although you may be able to get away with it for a while, eventually the real you will come out. If you have trouble being transparent, admit it! That in and of itself will be one the greatest things you can do to increase transparency and trust with others. Let your people know it’s something you’re intentionally working on improving and ask for their support and understanding.

People want to follow leaders who are authentic, genuine, and honest, and being transparent in your actions and communications is critical to being a trusted leader, and that’s no illusion.

Four Trust Boosters For Your Social Media Strategy

Social media is an essential corporate strategy today. For many organizations it has become the primary communication vehicle with their customers, transforming the once traditional advertising and public relations channels of print, radio, or television, into real-time tweets, blogs, or Facebook posts.

Social Media is a fantastic way to develop your market reach, extend your brand, and nurture customer relationships, but if not done correctly, it can end up eroding trust and working against the very goals you’re trying to accomplish.

Because of the instantaneous, easily propagated, and far-reaching nature of social media, your “trust busting” gaffes have the potential to create exponentially more damage than an ill-worded press release. Perhaps you’re familiar with some of these recent social media disasters:

  • Shortly after an 8.6-magnitude earthquake struck the coast of Thailand and residents were rushing to higher ground in fear of a possible tidal wave, KFC Thailand posted a message on its Facebook page encouraging residents to “hurry home this evening to monitor the earthquake situation and don’t forget to order the KFC menu, which will be delivered direct to your hands.”
  • During the Arab Spring of last year, fashion company Kenneth Cole made light of the situation by tweeting that people in Cairo were rioting because they heard the company’s new spring collection had become available for purchase online.
  • In May of last year, a representative of New Media Strategies, the vendor handling the social media communications for Chrysler, tweeted out his personal frustrations about his morning commute via Chrysler’s Twitter account. The tweet read: “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to (expletive) drive.”

There’s no replacement for common sense when it comes to how you communicate your message via social media, but common sense isn’t always common practice. Here’s four ways to build trust through your social media efforts:

1. Stick to your knitting – People participate in your social media community because they value your product, service, or brand. For the most part, they don’t care about your political views, religious beliefs, or want to hear your commentary on the issues of the day. “Stay in your lane,” is the phrase the U.S. Air Force uses to instruct its members to stick to their area of expertise in using social media. It’s much harder to stick your foot in your mouth when you’re speaking out of your area of expertise than it is when venturing into new territory.

2. Be responsive –  Participating in social media means being involved in a community. It takes time and effort to cultivate relationships, and only engaging in one way communication to your followers, rather than with your followers, will erode their trust and eventually cause them to lose interest in you. If you use a social media account as part of a customer service strategy, make sure it’s constantly monitored and concerns are addressed immediately.

3. Define the playing field – Many companies have been slow to adopt an intentional, well thought out strategy for how their employees should use social media. A notable example of this was highlighted last year in the case of Noah Kravitz, the former editor-in-chief of the tech blog Phone Dog. When Kravitz left the employ of Phone Dog, he took the 17,000 followers of his Twitter account with him, which Phone Dog later sued over, claiming the followers should remain with the company and not Kravitz personally. If you haven’t created specific guidelines about the use of social media like IBM and Cisco have, you should consider putting something together that will help your people understand the boundaries of the playing field.

4. Be transparent – There will undoubtedly be negative feedback given to you via your social media channels. You can build trust by acknowledging the feedback and saying what you’re going to do to address the situation. An excellent example of this is the way Southwest Airlines handled a series of complaints from Hollywood film director Kevin Smith. Southwest immediately responded to his complaints, apologized for his experience, stated what they were doing to address his situation, and kept the tone of the conversation positive and conciliatory. Don’t delete the negative comments or get in a war of words, but remain professional, positive, and authentic in the way you communicate with your followers.

Having a social media presence is no longer a “nice to have” for organizations; it’s a must-have. Make sure you’re putting your best foot forward in cultivating high-trust relationships with your social media followers by sticking to your area of expertise, instructing your employees on the proper use of social media, and being responsive and transparent with your followers.